Branding: its a science
A lot of people think branding is simply logo development or an expensive endeavor meant for the Coca-Colas and Apples of this world. Think again. In today’s multi-platform, information overloaded environment, understanding yourself and your customer is paramount to staying competitive. Unsure if you’re branding effectively? Start by asking yourself:
- What’s my value proposition?
- What do I stand for? (Treat it like a person – fun, trustworthy, small, big, serious, laid back)
- What are my customers’ benefits?
- Does my website articulate No. 1, 2 & 3?
- Do I include my logo on every piece of communication?
- Do I have a two-way dialog with my customers?
Our branding services include:
- Brand strategy and definition
- Naming and tagline development
- Logo and web design development
- Business cards, letterhead and e-mail
- Brand building
- Social media (Facebook, LinkedIn, blogs)
- SEO
- Content marketing
Why is branding important?
Without a brand story, your company will appear insincere and scattered in its message. When visitors come to your website, they want to know three things: what you do, why they should pick you and how you can help them. Your brand should evoke authenticity, value and quality.
Creating a recognized, consistent brand and then promoting and protecting its brand equity should be at the core of your marketing strategy. But that’s not to say you should spend a fortune. We’re all for professional-looking logos – just make sure there’s enough left in the budget to get it out there. A logo’s visibility, recognition and meaning are much more important than its prettiness or sophistication. (Having said that, we cringe when we see archaic or just plain ugly logos!)
Still interested, check our our portfolio, see if you like what you see, and let’s chat!
