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5 Ways to Find Customers on Twitter

Hootsuite rocks.

Most businesses think of Twitter as a promotional vehicle, a way to gain readers for a blog or increase site traffic, or perhaps announce new events or products. But it can be a useful sales-generating tool as well.

Let’s review some facts and figures as a why-should-you-care refresher:

  • Twitter now has 105,779,710 registered users.
  • 180 million unique visitors come to the site every month.
  • New users are signing up at the rate of 300,000 per day.

Now you might be thinking: Super (sarcastic tone), so a lot of people are on Twitter. I knew that. And my small business is supposed to find my customers in the haystack HOW?

  1. Well, the size of your company doesn’t have much to do with it. If you know  your Twitter objectives (aka boost sales) and target audience – Twitter can be effective regardless of the number of people on your payroll.
  2. Repeat after me: Blindly tweeting won’t get your business much mileage. Do: Avoid promotional tweets not tailored for your target audience. Don’t: Be robotic. Personal messages (ex: your CEO contributes every so often) will make  your Twitter feed a personal face and credibility.
  3. Find the influencers in your industry. Then follow them, figure out what makes them successful, and contribute tidbits to the conversation.
  4. Use Hootsuite to monitor keywords, schedule messages, measure results and manage other accounts (like Facebook and LinkedIn) simultaneously.  Interested in HootSuite?  Sign up here.
  5. A relevant Twitter domain is a great (and easy) way to establish credibility with potential customers. If I tweet “Looking for affordable local antiques any recs?” I’m much more likely to respond to FabNashAntiques than storeTN37215.

Curious how other companies are using Twitter? Check out Mashable’s rundown of the 40 best Twitter brands in 2009 (a bit dated, but still interesting).

What I will now be doing on a Friday night

Facebook Places ImageI’m all about some social media geolocation tagging. I think Foursquare is good, just not relevant to me or my city. CarlSays is a great idea too if it ever catches on. But, Facebook places should be disabled. When, now! Here’s a short list of reasons why.

1. Others can check you in. In my case, I could be home alone on a Friday night watching Friday Night Lights with my roommate (this is a joke) and my buddy Bill Bivy could be at a dance club and check me in. Now, that might be cool for some, but not if you are an extremely talented dancer like I am who has a very jealous girlfriend. Not cool.

2. Others don’t even have to be at the location to check you in. Oh, now I have a better suggestion for something to do on a Friday night, stay home and check your friends in at sketchy places or the honky tonks of downtown Nashville.

Brilliant Facebook. Thanks for the entertainment.  My Friday nights are now booked for the next two months.

If you do want to disable your Facebook places and ensure that my Friday nights are a little less entertaining , just follow these directions from our friends at LifeHacker.

good times meeting everyone at…

good times meeting everyone at #nashcocktail lets continue to be the leaders in driving technology throughout the city!

Who is going to be TN next gov…

Who is going to be TN next governor? This guy! Ok, my state might be more pathetic than yours this week!

@ChuckofCS geolocation is wher…

@ChuckofCS geolocation is where its at! makes sense for biz and social community