Two-time Webby blog award winner Kristin Luna needed help re-designing her 3-year-old travel website, Camels & Chocolate. The already-successful site was averaging about 75,000 monthly page views but needed a fresh look and strategy. Enter Ah So. We spearheaded the site’s blog strategy, design (minus the header), development and analytics.
Execution: Ah So’s design included a right-hand sidebar on the home page and inside pages for ads, enabling Kristin to sell more targeted advertising for increased revenue. Information architecture reorganization helped visitors find content and calls to action more quickly and easily. The site’s pink accent colors were replaced with a more gender-neutral blue.
Results: Since the redesign, Kristin’s advertising queries and sales have increased. In addition:
- Bounce rate decreased by 25%
- Time on the site increased by 19%
- Page visits increased by 28%
- Page views remained consistent
Want to see more? Check out our work here.
